OUR Story
IT ALL STARTED WITH.. A thought, one lonely single thought. It was a good one and not one of those typical half baked ideas that are a one way ticket to nowhere, but rather An idea as ancient as time and as modern as tomorrow..
The thinker a curious, creative fellow knew he would need a hand (plus it would be more fun) so he called an open minded old pal and shared his idea — alcoholic kombucha, a simple idea with a tasty outcome! But there was one problem, the boys had no idea how to make it or where to start — so like all good things they started in a garage.
The next two years involved endless hours in the brew cave creating, crafting, experimenting and enjoying. Shanus job was to figure out the equipment and to make sure it tasted OK — which at first, according to him it did not. Doms job was to build the business and create the brand. They came out the other end with an oven ready business plan and a beverage akin to liquid nectar.
So two old friends with no money and no idea set out to start every mans dream job — a brewery.
A place for crafting the liquid nectar and good times just like in the old brew cave..
Continued..
Everyone would say the vision was impossibly difficult, incredibly expensive, or hadn’t been done before (in this case: all three),but armed with that single inspired thought, powered by optimism and driven by a dream - they found the ideal location in their home town, figured out all the nuts and bolts and jumped into the deep end opening Australia’s first craft alcoholic kombucha brewery.
What happens from here is up to luck, chance and fortune just like the meaning of their name ‘Ventura’.
OUR APPROACH
Ventura began as an ode to ‘Creating Better Days’ and the concept was simple — A refreshing beverage made for all, crossed with a culture that celebrates creativity, camaraderie, diversity and good times.
Inspired by the quaint notion of a sustainable business that infuses positive values and ethics into its operations, our mission of #CreatingBetterDays revolves around a conscious business model that operates in respect of the environment, the staff, the community and the world around us - a radical departure from the cut-throat, corporate world of our fathers, and welcome change from the years spent toiling in a variety of meaningless and soul sucking jobs.
Yes, work’s a drag and business is boring but it doesn’t have to be! By bucking the norms we see Ventura as more than just another J.O.B but as a doorway of possibility, a way to express, connect, create, learn and grow. We want to make work meaningful and have some fun in the process.
Good business for us is all about good people, good practices and good times and in todays corporate world it’s a means of reclaiming our human authenticity by raising the standard, departing from the status quo and reimagining whats possible.
We’ve set out to spread the good word but we can’t do it alone. Ventura calls upon all creators, innovators, misfits and mavericks: whether you’re a like-minded brand or open-minded individual join us in #CreatingBetterDays — whatever that means to you. The future is now, are you with us?
Ventura; Living, learning and growing since 2018.
